Want to supercharge your sales outreach? Look no further than SMS. While email open rates linger between 26-42%, text messages boast a staggering 98% open rate. But getting those messages read is only half the battle. The real magic lies in sparking conversations and driving conversions.
At TalkWiz.ai, we analyze millions of SMS interactions every week, giving us unparalleled insight into what makes a sales text truly effective. We’ve distilled our findings into seven proven strategies, complete with real-world examples, to help you craft compelling messages that get results.
The Power of SMS for Sales: A Data-Driven Approach
SMS offers a unique combination of immediacy, personalization, and high engagement that makes it an ideal channel for sales outreach. By leveraging data-driven insights and best practices, you can unlock the full potential of SMS to connect with prospects, build rapport, and drive conversions.
Opting In: The Foundation of Successful SMS Sales
Before you send a single text, ensure your prospects have explicitly opted in to receive SMS communications. This means obtaining clear and unambiguous consent through a form that includes your business name, a disclaimer about message and data rates, a link to your privacy policy, and opt-out instructions. Never text a prospect who hasn’t opted in.
Sales Text Message Examples: Dos and Don’ts
The Double Text: Start Strong, Build Trust
Our data shows that opening with a double text—one for compliance and one to establish a human connection—yields 44% more responses. The first text covers the essentials, while the second adds a personal touch.
Example:
- Message 1: “Thank you for contacting [Your Company]. We’ll be in touch shortly to assist you. Reply STOP to cancel.”
- Message 2: “Hi [Name], this is [Your Name] from [Your Company]. Excited to help you with [Their Need]! Would you be interested in scheduling a quick call to discuss?”
The “Check In”: A Common Pitfall to Avoid
Avoid vague “check in” messages. They often leave recipients unsure how to respond and are easily forgotten. Instead, be direct and specific.
Example:
- Instead of: “Just checking in…”
- Try: “Is now a good time for a quick chat about [Their Need]?” or “Following up on your request for [Their Request]. Ready to explore your options?”
Tone is Key: Project Friendliness and Understanding
Without the benefit of vocal inflection, it’s crucial to convey a friendly and understanding tone in your texts. Use a conversational style, avoid overly formal language, and consider adding a smiley face emoji to enhance the positive vibe.
Example:
- Instead of: “Still interested?”
- Try: “Still interested by chance? 😊”
Get to the Point: Respect Your Prospect’s Time
Decision-makers are busy. Keep your texts concise and focused. Avoid lengthy introductions or unnecessary fluff.
Example:
- Instead of: “Hello [Name]! I hope this message finds you well. I wanted to reach out and see if you had any questions about…”
- Try: “Hi [Name], quick question: What’s your biggest challenge with [Their Pain Point] right now?”
Brevity is Best: Keep it Concise and Compelling
While longer texts may sometimes be necessary, aim to keep your messages under 320 characters, especially when interacting with new leads. Get to the point quickly and avoid email-style formalities.
Qualifying Questions: Gather Key Information Efficiently
Use SMS to gather key qualifying information. Our data shows that leads are highly responsive to simple, relevant questions via text.
Example:
- “To help me find the perfect solution for you, what’s your budget for [Their Need]?”
- “Just so I can tailor my recommendations, have you used a service like ours before?”
Lead Nurturing: Stay Top-of-Mind and Build Relationships
For leads who aren’t immediately ready to buy, nurture them with valuable content and helpful information. This keeps you top-of-mind and positions you as a trusted resource.
Example:
- “No problem, [Name]! In the meantime, I can send you some resources about [Relevant Topic]. Would that be helpful?”
TalkWiz.ai: Your Partner in SMS Sales Success
Managing two-way SMS conversations can be time-consuming and complex. TalkWiz.ai simplifies the process with our fully managed SMS solution. We handle everything from crafting engaging scripts to ensuring compliance, so you can focus on what you do best: closing deals.
Our platform offers:
- Expert script design based on proven best practices.
- 24/7 lead engagement and qualification.
- Automated lead nurturing.
- Proactive compliance management.
- Detailed reporting and analytics.
Ready to unlock the power of SMS for your sales team? Contact TalkWiz.ai today and let us help you transform your outreach, boost engagement, and drive revenue growth.
